Key selling points highlighted on its website include "Plug & Play Technology," month-to-month service with no long-term commitments, and no activation, cancellation, or credit check fees. They also emphasize professional support. The service's tagline, "iMEDIA TV have you in control," suggests a focus on consumer flexibility and choice.

In February 2026, the United Kingdom imposed financial sanctions on Imedi TV , citing its role in disseminating Russian state-aligned disinformation.

Programs like Imedis Dila (Imedi Morning) blend lifestyle, culture, health, and celebrity interviews, maintaining a loyal morning audience. Afternoon talk shows frequently tackle pressing social issues, human interest stories, and cultural heritage. 4. Original Series and Drama

Recent high-profile reports include legal proceedings regarding former officials and international diplomatic discussions.

While Imedi TV's primary focus is on news and political analysis, its programming is broader. The station also broadcasts a mix of entertainment, including popular music, particularly during nighttime hours. In the past, it has produced high-profile shows, such as a weekend talk show on children's education and health in cooperation with UNICEF, which achieved very high ratings early in its history. For international viewers, it is notable for broadcasting Turkish television series, though some have criticized the quality of the Georgian dubbing, which is said to blend Georgian speech with the original Turkish audio.

"Imedis Kvira" and daily news bulletins provide coverage of domestic and international politics, generally adhering to the editorial line mentioned above.

Imedi is highly active on Facebook, where most Georgians consume news. Their posts often generate thousands of angry or laughing emojis, reflecting the political division. They have also embraced TikTok, posting fast-paced edits of news anchors and funny moments from "Studio MONSTER" to appeal to Gen Z.

: First aired on March 15, 2003, and was the first channel in Georgia to broadcast licensed international content. Market Dominance

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